Visibly Innovative

Marketing that knows what your customers need when they don't

eMarketing Techniques Conference 2008

Mitch Slater will be conducting a workshop on:

Give your customer what they need—before they know it!

Reaching your customers across the web requires products and messages that ring true with a customer in, literally, microseconds. Wouldn’t it be great if we could read their minds and know what really resonates with the buying public? More often then not, they don’t know what they want or need. So traditional surveys, focus groups and other tools of the traditional marketing world are ineffective at articulating high-value, high-demand products and messages. Wouldn’t a systematic, repeatable methodology that eliminates uncertainty and regularizes the experimentation and design process for capturing and refining the best ideas, products, services, messages and approaches help?

If you would like to learn more, visit with me on May 2 at Corporate College East at 10:45 AM.

More details can be found here.

Shine a light on your Business Growth

Business Expo 2008 at the Heights-Hillcrest Regional Chamber of Commerce HRCC

Check out the Visible Innovations difference at one of the best Chamber Business shows in the Cleveland area.

If you want to improve your sales and marketing performance and increase sales then...

The 2008 HRCC Business Expo will be held at the

Executive Caterers at Landerhaven
in beautiful Mayfield Heights, Ohio
on April 29, from 3:00-7:00 PM.

Admission to the Business Show is free. Your business card is your admission ticket.

Be there. Aloha!

COSE Tech Fair 2.0 Second Annual Show

The Second Annual COSE Tech Fair

From 4:00 PM to 7:00 PM, Thursday, March 06, 2008

LaCentre Conference and Banquet Facility
Detroit Rd.
Westlake, OH 44145-2443

Check out the Visible Innovations difference and see what's in it for you and your customers.

Talk with us about

• Web design including intranets, extranets and portals
• e-Commerce and go to market strategy/tactics
• Usability, User Experience and UI Design/Makeover
• e-Marketing including SEO/SEM, Social Networking, Viral Gaming
• Rich Media Production (Flash, Video, Podcast)
• Web-based training
• Web 2.0 Application development (Microsoft, UNIX, Mac, Linux, Open Source)
• Software Product Management

Wouldn’t it be great if your marketing department understood your business first and foremost and let that drive the technical and creative details of your web strategy?

With three different practice areas, e-Business, Design and Consultative Business Development, Visible Innovations provides your organization with revenue generating, profit growing and customer attracting web solutions. Our eBusiness practice is your virtual web, e-marketing and development resource. As an extension of your team, we fill in the gaps with business, technical and design expertise. Our one-stop shop blends practical common sense, business savvy, technology and design excellence that will grow your business quickly and profitably.

As a Cleveland/Akron Ohio based, woman-owned business we are ready to serve you and your business attuned to your priorities and with your sense of urgency. As business developers, marketers, technologists, product managers, sales coaches, strategists and designers with a difference, we partner with you at every level: from strategy and tactics through implementation and follow-through. Visible Innovations walks with you every step of the way creating your business success by design! Our comprehensive approach addresses any or all aspects of your marketing, sales and promotional needs including your website, flyers and promotional materials and so forth. Find, sell and keep your customers at a lower cost and a greater profit.

We are the marketing department you wished you had…but thought you couldn’t afford!

Register now!

Best Darn Chamber B2B Show just got a little better

2007 InfoTelis Beachwood Chamber of Commerce B2B Show

Check out the Visible Innovations difference at the best Chamber B2B show in the Cleveland area.

The 2007 InfoTelis Beachwood Chamber of Commerce Business-to-Business Show presented by Crain's Cleveland Business will be held at the

Hilton Cleveland East/Beachwood
3663 Park East Drive,
on Monday, October 8th, from 2:30-7:00 PM.

Admission to the Business Show is free. Your business card is your admission ticket.

Be there. Aloha!

Effective e-Marketing Means What? Why Dollars, of course!!!

NEW DATE: December 13, 2007

Effective Electronic Marketing Is More Than Just Technology! If you want to make money, that is.
So your company has a website, an e-mail newsletter, a Google Analytics account and some Google Adwords to call your own. Isn’t that enough? No…not really. Effective electronic marketing begins and ends with your customer in mind. This seminar will examine how any business can exploit a variety of e-marketing techniques for fun and profit. We will consider strategies for

• Setting meaningful business objectives such as lead generation / qualification and closed sales.
• Coordinating electronic marketing activities with traditional sales and marketing.
• Getting the right message out across all mediums.
• Choosing an appropriate call to action.
• Measuring the success of your efforts.

Learn what to use, when to use it and how it will contribute to the growth of your business.

On Thursday December 13, 2007, I will be presenting as a part of the NEOSA Sales & Marketing SIG continuing series on excellence in sales and marketing techniques. You can register at the COSE site for this event.

Join me and start making the Web pay for your business--in cash!

Learn the Secrets of Consultative/Solution Selling at the COSE Small Business Conference this October

People are increasingly resistant to the hard sell and throw up barriers that make sales cycles adversarial, lengthy and extremely difficult to close. How can you sell when no one wants to be sold to? Consultative or solution selling provides the basis for earning customers’ trust and respect while building strong, long term relationships that is essential for strong and continued sales growth.

The seminar will present real life examples of solution selling in action. Attendees will be invited to look at their businesses, products and services and begin analyzing and articulating the various elements that will equip them to sell consultatively. For example, we will discuss elements of the value proposition, open ended dialogue questions and other areas as they related to attendees own businesses.

I invite you to join me on October 19, 2007 at the COSE Small Business Conference this fall as we explore how these techniques may be applied for fun and profit. Last year's inaugural conference was remarkable. This year looks to amp things up even more.

For more info check out the COSE Small Business Conference 2007 on the web and register today.

Be seeing you!

Grow your business! Visit us at the COSE Deal Me In Business After Hours - April 24, 2007

For the third year in a row, Visible Innovations is helping attendees of the COSE Business After Hours Event Find, Sell and Keep more Customers by helping them articulate and deliver "what's in it for their customers!"

You can experience our honest candor and results-driven marketing, sales and business development strategy, tactics and execution.

Come on down to the Wolstein Center on the Campus of Cleveland State University from 3:00 PM until 7:00 PM on Tuesday April 24, 2007.

Visit our booth and begin singing your Greatest Hits!!!

For more information and to register on-line visit the COSE site right now starting growing your business.

See us at the COSE Tech Fair March 1, 2007

We will be showing our wares at the COSE Tech Fair on Thursday, March 01, 2007 from 4:00pm to 7:00pm. We will be highlighting the value and utility of web-based training, web-based product demos and just generally good design practices for the Web. Of course, if you'd like to chat about eCommerce, SEM/SEO, e-mailing marketing or making good old-fashioned money on the web, we'd be happy to chat.

See you at La Centre in Westlake on March 1.

Learn about eMail Marketing at the Nordonia Hills B2B Power Up Your Business Expo

Keep your calendar open on October 19, 2006. At 3:00 PM, we will be presenting a seminar on eMail marketing entitled:

"Find, Sell and Keep More Customers using eMail Marketing".

Stick around after the presentation and check us out on the tradeshow floor.

The show is sponsored by the Nordonia Hills Chamber of Commerce.

The B2B Power Up Your Business Expo will be held at Anthony's Event Center located in beautiful Northfield Center, Ohio.

Be there! Aloha!

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Visible Innovations Design wins Best Communications Award

FOR IMMEDIATE RELEASE	Contact:	Mitch Slater Visible Innovations 216.225.0589 mitch@visinno.com
Catholic Community Care captures Best Communications Award with Design from Visible Innovations The Association of Ohio Philanthropic Homes selects “Resource Guide for Older Adults” Cleveland, Ohio, October 4, 2006  – A resource guide designed by Visible Innovations (www.visinno.com) was recognized as the best Non-Corporate Communications piece of the year by the Association of Ohio Philanthropic Homes (AOPHA). Catholic Community Care (CCC) commissioned the piece as a part of their outreach mission serving older adults and those with chronic conditions of all faiths and traditions in the Cleveland area. Catholic Community Care approached Visible Innovations with a problem. They needed to increase awareness and demand for their alliance of Catholic health and human services providers within Northeast Ohio. As a non-profit, the budget was tight. They knew that their message had to compete effectively in a media saturated environment. Visible Innovations met the challenge and delivered a printed piece within their budgetary constraints that conveyed the depth and breadth of CCC’s services with clarity, style and impact. Subsequently, AOPHA recognized CCC for excellence in Non-Corporate Communications at their statewide annual conference on “Not-For-Profit Services for Older Ohioans” in September 2006. See the Award-winning design here: resource guide. About Catholic Community Care The Diocese of Cleveland sponsors Catholic Community Care. They are an alliance of Catholic providers of health and human services for older adults and those with chronic conditions. They serve people of all faiths and traditions. Through their network, Northeast Ohioans can access a wide array of services including: Independent Living Acute Care Health Education Adult Group Home Adult Day Services Transportation Assisted living Respite Care Speakers Bureaus Skilled Nursing Hospice Support Groups Long Term Care Home Health Care Volunteer Opportunities Alzheimer's Care Rehabilitation Case Management Sub-acute Care     For more information on CCC visit www.catholiccommunitycare.org. About Visible Innovations Visible Innovations is a full service design and e-marketing agency serving Cleveland, Akron and the state of Ohio. Visible Innovations blends compelling and attractive design, technology and e-marketing expertise tempered by common sense and real world business savvy. This results-oriented approach helps businesses and non-profits grow as they attract, sell and keep more customers. For more information please call (216) 225-0589 or visit the company on the web at www.visinno.com. ###